Sara wants to live in a world where greetings are met with a big, warm smile; typos don’t exist; and caramel mocha lattes are fat free and calorie free.

As a public relations strategist and publicity maven, she’s often up with morning TV news crews at 4am. She is known for spotlighting her clients on and in local, regional and national press (over and over again) – priding herself on multiple opportunities each event, month or campaign.

When she’s not setting up morning live shots, writing press releases or brainstorming a client’s next clever program/event, you can find her chasing her son, Jake, around the house (or playground, backyard, playroom, etc., etc., etc.), taking a brisk, morning walk with her dogs – publically admitted neurotic, yet beautiful Weimaraners – Otis and Winston, or escaping for a much-needed date night with her hubby, Ryan, at a new, hip restaurant (or one of their old favs).

Want to learn more about how public relations can help boost your business? Schedule a quick call with me and let’s chat!



Sara E. Wacker, APR is a senior public relations strategist with 14-plus years of experience, working on a variety of local, regional and national campaigns, projects and events. The majority of Sara’s tenure in the field has been facilitating media and community relations, corporate positioning and messaging, cause marketing and special event promotion.

Currently, Sara is the publicist of record for Feld Entertainment (producers of Ringling Bros. and Barnum & Bailey® circus, Disney On Ice®, Disney LIVE!®, Monster Jam® and Marvel Universe Live!®) in San Diego. She also represents a host of family lifestyle brands, from The Super Dentists® to the San Diego Children’s Discovery Museum.

Sara has a variety of experience ranging from small businesses to national franchise concepts and big-box brands, such as Einstein Bros. Bagels, European Wax Center, Massage Envy, Quiznos Subs, and The Coffee Bean & Tea Leaf®, to name a few. As a cause marketing strategist, she developed corporate social responsibility campaigns for Affinity Group, the nation’s largest provider of outdoor clubs, media and events that service the recreational vehicle (RV) and outdoor enthusiast market, and Career Education Corporation, a for-profit postsecondary education provider with campus-based and online curricula, including the Le Cordon Bleu. And she spent two years helping to develop and promoting an international employee volunteerism program, called Aramark Building Community, for the global professional services company, including community center enhancement events in 25 cities across North America.

Prior to starting her own consulting business, she was the vice president at c3 Communications, Inc., and prior to c3, she worked her way up to a director at Allison & Partners, a global communications firm.


Sara is the past chapter president (2010) for the Public Relations Society of America (PRSA) San Diego/Imperial Counties Chapter, after serving nine years on the board of directors. Her volunteer post includes serving as an Assembly Delegate, representing the PR industry in the region, and leading the chapter’s Ethics Committee. In addition to her continued work with PRSA, she works with SDG&E, acting as an organization spokesperson during disasters.

She graduated from San Diego State University’s acclaimed School of Communication with a Bachelor of Arts degree in Communication, emphasizing in Public Relations and a minor in Spanish. In 2006, she earned the coveted Accreditation in Public Relations (APR), a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment. Over the years, she has received several PRSA Mark of Excellence awards, including two Silver Anvils for national campaigns.

In her spare time, Sara enjoys being active. In the winter, she loves to snowboard and in the summer, she scuba dives. She just completed her 10th half marathon – the Carlsbad Half Marathon –in January 2014. She lives in San Diego’s North County community of San Elijo Hills in San Marcos, with her husband, Ryan, young son, Jake, and two (crazy) Weimaraners, Otis and Winston.